Broadcast programming

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Program broadcast is the practice of organizing and/or ordering broadcast media programs (Internet, television, radio, etc.) in daily, weekly, monthly, quarterly or quarterly schedules.

Modern broadcasters use broadcast automation to regularly alter the scheduling of their programs to build audiences for new events, retain an audience, or compete with other broadcaster programs. In the UK, this is known as a TV list.

Television scheduling strategies are used to provide the best possible opportunity program to attract and retain an audience. They are used to deliver programs to audiences when they are most likely to want to watch it and provide an audience to advertisers in a composition that makes their advertising most likely to be effective. The digital-based broadcast programming mechanism is known as an electronic program guide (EPG).

At the micro level, scheduling is the transmission minute planning; what is broadcast and when, ensures the use of airtime is sufficient or maximum.

Video Broadcast programming

History

With the start of a television schedule in 1936, television programs initially focused only on charging several hours each night - the hour now known as the prime time. Over time, though, television is beginning to look during the day and late at night, as well as on weekends. As the air time increases, the demand for new materials also increases. With the exception of sports television, programs are becoming much more important at prime time.

Maps Broadcast programming

Scheduling strategy

Block programming

Block programming occurs when television networks schedule similar programs in sequence. The concept is to provide a similar program to retain the audience.

Bridging

Bridging is being used when the station tries to prevent viewers from changing the channel during the intersection - the main night of rest where all channels stop the program and move the gear. This is achieved in several ways including: having an already running program and something interesting happening at the intersection, running the program late so people 'hang around' and skip the start of another program, or use television advertising from the next program during the credits from before.

Crossprogramming

Crossprogramming involves two show interconnections. This is achieved by extending the storyline over two episodes of two different programs.

Counterprogramming

Counterprogramming is the practice of offering television programs to attract viewers from other television stations broadcasting major events. It is also called when the programmer offers something different from the rival program as an alternative, to increase the size of the audience, and is used when the time period is filled with programs whose appeal is different from the opposite program because it is a different genre or appeals to different demographics.

Dayparting

Dayparting

Dayparting is the practice of dividing the day into sections, as long as each different type of radio programming or television programming is appropriate for the time it is aired. Daytime television programs are most often directed to specific demographics, and what usually involves a target audience at the time.

• Sign in
• morning news
• Morning
• End of the morning
• Television during the day
• Initial limit
• Lunch news
• Afternoon
• Late afternoon
• Early evening
• Night news
• Prime time
• Midnight news
• Television late at night
• Grave slot
• Sign-off (closed)
• Final Edge
• Post night rim

Hammocking

Hammocking is a technique used by broadcasters where unpopular programs are scheduled between two popular programs in the hope that viewers will watch them. Public television uses this as a way of promoting serious yet valuable content.

Hotswitching

In hotswitching , programmers eliminate any type of ad breaks when one program ends and the other begins; this immediately attracted the audience to watch the next program without the opportunity to change the television channel between programs.

Season split

Season separation is a one-season serial broadcasting practice in two parts, with pauses scheduled between them. This allows the second half of the season to be programmed strategically apart from the first.

Pamper

The pampering tactics are used to capture the audience's share, when the broadcaster has a similar product facing each other. In such cases, broadcasters may jostle for a slightly earlier date or time of view, in the hope that once a viewer is committed to the program, they will not switch channels.

Stacking

Setting is a technique used to develop audience flow by grouping with the program with a similar appeal to "Sweep" the shared audience from one program to the next.

Stripping

Peeling is running a syndicated television series every day of the week. This is usually limited to describing weekly event appearances in their first run; The West Wing can be disarmed, but not Jeopardy! , because the latter is already a daily show. Events syndicated in this way generally have to run for several seasons (the rule of thumb is usually 100 episodes) in order to have enough episodes to run without significant repetition.

Tentpoling

In the tent pole program , bank programmers in the famous series have so much appeal to the audience that they can place two unknown series on both sides, and that is the power of the central program that will attract viewers to the other two events.

Theming

Another strategy is to have a special day of themes , such as for holidays, or weeks of themes like Discovery Channel's Shark Week .

Time slot

A time slot event or place in the schedule can be very important for its success or failure (see above tip). This can affect transmission; for example, ABC replaces Robert Lansing's character in Twelve O'Clock High because it moves from 10 pm to 7:30 pm. Promising new series will often be shown behind clicks to help build audiences. In contrast, failed performances can be turned over to unprofitable times, such as the Friday night death slot.

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By country

Argentina

The typical scheduling strategy used on Argentine radio and television is called "pase" (Spanish for "pass" as in players who pass ball to other players from the same team). A few minutes before the end of the live broadcast, followed by another live event, people from both programs will share some time together. This can be used for people from the initial program to anticipate the contents of the day, or to participate in ongoing discussions at previous events, or only for fully independent debates or chats that will not proceed after "pase". On the radio, where the news broadcast is usually aired every thirty minutes, often by chance with the end of the show, "pase" may take a few minutes before the news, and sometimes a few minutes later, too.

Or, if there is no "pase", light jokes or comments can be made in a show involving people from the following event, so some viewers or listeners may be interested in hearing what they want.

Also, when a station has a new event started, or if it is necessary to improve its ranking, some of its players will be shown in other programs on the same station, included in the dynamics of their program. For example, they will participate in game events, interviewed by station reporters, make brilliant acting in series, replace ordinary staff from other events in their custom functions, etc. In addition, direct program hosts can mention repeatedly new events and time slots, trying to encourage their own viewers to watch it.

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See also

• Hours of broadcast
• Time zone effect on North American broadcast
• Electronic media
• Falling schedule
• Interstitial program
• Radio Computing Services - automatic scheduling for radio stations
• Time switching channel
• TV Guide
• List of TVs (English)

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References

Source of the article : Wikipedia