Blue Apron Inc. is an American recipes and recipes food service. It exclusively operates in the United States. The weekly box contains the ingredients and also includes the recommended recipes that customers must cook by hand using pre-ordered materials.
As of September 2016, the company has delivered 8 million servings of food. In June 2017, the company went public with an initial public offering.
Video Blue Apron
Histori
Matt Salzberg, Ilia Papas, and Matt Wadiak first began shipping customer boxes containing ingredients to cook recipes in August 2012, packing and delivering the first 30 orders from commercial kitchens on Long Island City. In May 2014, the company announced that it would launch a fulfillment center in Richmond, California. In November 2014, Blue Apron launched the Blue Apron Market, a store featuring kitchen utensils and cookware curated by Blue Apron. In December 2014, the company opened another fulfillment center in Jersey City, New Jersey.
Following the opening of a third fulfillment center in Arlington, Texas in June 2015, the company began delivering shipments to the adjacent United States.
In September 2015, Blue Apron launches Blue Apron Wine, a direct wine delivery service to consumers that sends customers six 500ml bottles per month. The wine, made especially for Blue Apron, is purchased directly from the vineyard and delivered directly to the customer.
In October 2016, Buzzfeed reported a history of safety and health breaches at a Richmond, California corporate distribution center. The company attributes the problem to operational issues while improving it in the early days.
The company announced in February 2017 that it will open a fulfillment center in Linden, New Jersey.
On June 29, 2017, Blue Apron has made an initial public offering of 30 million shares of class A common stock (ticker APRN) at a price of $ 10 per share; this is the first US fed-kit company to go public.
Since going public, Wall Street has cut Blue Apron's share price by half, and in October 2017, before the next earnings report, the company announced the rearrangement of all companies, 6% of employees laid off at both corporate offices and fulfillment centers, estimated several hundred jobs.
On November 30, 2017, Blue Apron announced that Brad Dickerson would replace Salzberg as CEO; Salzberg will remain chairman.
On March 26, 2018, Blue Apron lost 81.4% of its market value since the initial public offering.
In May 2018, Blue Apron began selling 4 sets of cutlery at Costco's 17 locations in California, marking the company's entry into physical retail.
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Environmental impact
Companies and other tableware companies have been criticized for creating excessive packaging waste from individually packaged materials. Blue Apron does not reveal whether it uses organic materials, but partners with farms that restrict agricultural chemicals and improve soil health through crop rotation to plant special crops for companies.
References
External links
- Official website
Source of the article : Wikipedia
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