Z-CARD is a registered trademark of the folded discovered by George McDonald when he became a travel writer and consultant for British Airways.
Video Z-CARD
Histori
McDonald found that traditional folding maps were too large to carry with him on a travel research trip and wanted an easier solution. From here Z-CARD was developed and launched in 1992, with the company as seen today which was established in 2003.
Z-CARD was quickly adopted as a marketing communication tool and achieved a prevalence such that the term "z-card" is now used as a reference to many z-fold or concertina cards and not just those produced by Z-CARD Ltd. While Z-CARD pioneered the z-fold market from 1992, a number of other companies have entered the market by producing their own z-fold format. The original inspiration for the product comes from a familiar fold-out map format.
Maps Z-CARD
Apps
Z-CARD and similar products have been used for various applications, including internal corporate communications, product and service information and promotional items across all major industries.
Technology usage
In recent years, the card has featured technologies such as Radio frequency identification, QR code and Augmented reality.
Awards
In 2011, Z-CARD won the Chartered Institute of Marketing Excellence Award in the SME category. Previous CIM award winners include Saatchi & amp; Saatchi, McCann Erickson and JCDecaux.
In 2010, Z-CARD won the South London Business of the Year and Best Business for Marketing category at the South London Business Awards.
See also
- Brochures
- Business card
- Complete card
- Folders folded
- Marketing warranty
- Merchant Mariner Documents
- Pamphlets
References
Source of the article : Wikipedia
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