Film poster

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Movie poster is a poster used to promote and advertise movies. Studios often print multiple posters that vary in size and content for various domestic and international markets. They usually contain images with text. Today's posters often feature photos of the main actor. Before the 1990s, illustrations rather than photographs were much more common. The text on the movie poster usually contains the title of the movie in uppercase and often the names of the main actors. It may also include tagline, director's name, character name, release date, etc.

Movie posters are displayed inside and outside the cinema, and elsewhere on the street or in stores. The same image appears in the printers of film exhibitors and can also be used on websites, DVDs (and historical VHS) packaging, flyers, advertisements in newspapers and magazines, etc.

Movie posters have been used since the beginning of public film exhibitions. They start as placards outside of the (short) movie program list that will be featured in the hall or cinema. In the early 1900s, they began to showcase illustrations of movie scenes or array of layered images from several scenes. Other posters have used artistic interpretations of a scene or even a movie theme, represented in various artistic styles.

Video Film poster

History

Initially, a movie poster was produced for the exclusive use by the cinema showing the poster film was made, and asked to be returned to the distributor after the movie left the theater. In the United States, film posters are usually returned to a national operation called National Screen Service (NSS) which prints and distributes most of the movie posters for studios between 1940 and 1984. As an economic measure, NSS posters are routinely recycled that are returned, back to use again at another theater. During this time, a film can remain in circulation for several years, and so many old film posters are very obsolete before being retired to the NSS storage warehouse (most often, they are discarded when they are no longer needed or have become overused for use again). Non-returned posters are often discarded by the theater owners, but some find their way into the hands of collectors.

Beginning in the 1980s, American film studios began to take over the direct production and distribution of their posters from the National Screen Service and the process of making and distributing movie posters became decentralized in the country.

Maps Film poster

Collecting

After the National Screen Service halted most of its printing and distribution operations in 1985, some of the posters they kept in warehouses around the United States ended up in the hands of private collectors and dealers. Currently there is a rapidly growing collection market on movie posters; some become very valuable. The first auction by the big auction house was a movie poster on December 11, 1990, when the sale of 271 vintage posters run by Bruce Hershenson at Christie totaled US $ 935,000. The record price for a single poster was set on November 15, 2005 when $ 690,000 was paid for the Fritz Lang 1927 Metropolis movie poster from the Reel Poster Gallery in London. Horror horror and other early fiction posters are known to carry a very high price too, with an example of The Mummy who realized $ 452,000 in Sotheby's 1997 auction, and posters from both Bride of Frankenstein > and The Black Cat sold $ 334,600 in Heritage auctions, respectively in 2007 and 2009.

Sometimes, rare film posters have been found used as insulation in attics and walls. In 2011, 33 movie posters, including Dracula Style F one-sheet (shown on the right), from 1930-1931 were found in the attic at Berwick, Pennsylvania and auctioned off $ 502,000 in March 2012 by Heritage Auction.

For years, old Bollywood posters, especially with hand-painted art, have become collector's stuff.

As a result of market demand, some of the more popular older film posters have been reproduced either under license or illegally. Although the artwork on reproduction is the same as the original, reproduction can often be distinguished by size, print quality, and paper type. Some websites on the Internet offer an "authentication" test to distinguish original documents from reproduction.

Original film posters distributed to cinemas and other posters (such as bus stops) by movie studios have never been sold directly to the public. However, most modern posters are produced in large quantities and often become available for indirect purchases by collectors through various secondary markets such as eBay. Therefore, most modern posters are not so valuable. But some recent posters, such as Lucky Strike's "Lucky Strike" posters of the US one sheet (withdrawn due to a dispute with a tobacco company), are quite rare.

Type

Lobby card

The lobby card is similar to a smaller but smaller poster, usually 11 inches in inches (28 cm x 36 cm), also 8 inches (20 cm cm-25 cm) before 1930. The lobby cards are collectible and the value depends on age, quality , and their popularity. Usually published in eight sets, each featuring a different scene from the movie. In unusual circumstances, some releases are promoted with larger sets (12 cards) or smaller (6 cards). The set for The Running Man (1963), for example, has only six cards, while the set for The Italian Job (1969) has twelve. Films released by large production companies that face financial difficulties often lack a set of lobbying, such as Manhunter (1986).

Jumbo Lobby cards are larger, 14 inches x 17 inches (36 cm x 45 cm) and are also published in sets. Prior to 1940 the studio promoted a major release with a larger set of cards. In addition to larger size, better paper quality (glossy or linen). The jumbo lobby card set does not contain a title card. The title card shows the movie title and the top star prominently.

In the UK, the lobby card set is known as the "Home" card. This, however, also refers to black-and-white press pictures, in addition to the typical 8Ã, ÃÆ'â € "10 inch promotional device that resembles lobby cards.

The Beinecke Rare Book and the Manuscript Library at Yale University store a collection of lobbying cards from western films dwelling between 1910 and 1930.

Browser poster

The teaser poster or original poster is an early promotional movie posters, containing basic drawings or designs without revealing too much information like plots, themes, and characters. The goal is to awaken consciousness and generate hype for the film. A tagline can be entered. There are some instances when teaser posters were issued long before the films were put into production (teasers for historically canceled informative projects), although they were expended during the development of the film. Standing styles for teaser posters include:

• Only have symbols associated with movies, or just titles.
• The main character, looking away from the screen but seeing something in the distance.

Character poster

For movies with ensemble players there may be a set of character posters , each featuring an individual character from the movie. It usually contains the name of the actor or the name of the character being played. It may also include taglines that reflect character qualities.

Size

Movie posters come in different sizes and styles depending on the country. The most common are listed below.

United States

• One sheet, 27 inches x 40 inches (686x1016mm), portrait format
• Bus stop or subway poster, 40 inches x 60 inches (1016 mm x 1524 mm), portrait format

The following measure is commonly used in the United States before the mid-1980s, but has since been removed from production:

• One sheet, 27Ã, inch by 41Ã, inch (686x1040mm), portrait format (this size one inch longer than a modern sheet)
• Display (Half-sheet alias), 22 inch x 28 inch (559x711mm), landscape format
• Insert, 14 inches x 36 inches (356x914 mm), portrait format
• Window Card, 14 inches x 22 inches (356x559mm), portrait format; usually has an empty space at the top to accommodate promotional text for local theater
• Two sheets, 41 inch 54 inch (1040x1370mm), landscape format or portrait format
• Three sheets, 41 inches x 81 inches (1040x2060mm), portrait format; usually assembled from two separate sections
• 30x40,30 inch x 40 inch (762x1016mm), portrait format
• 40x60, 40 inch x 60 inch (1016x1524mm), portrait format
• Six sheets, 81 inches x 81 inches (2060x2060mm), square format; usually assembled from four separate sections
• Twenty-four sheets, 246 inches with 108Ã, inch (6250x2740mm), landscape format is often called a billboard

United Kingdom

• Quad (a.k.a quad crown), 30 inches x 40 inches (762x1020mm), landscape format
• Double crown, 20 inches x 30 inches (508x762 mm), portrait format
• One sheet, 27 inches x 40 inches (686x1020 mm), portrait format
• Three sheets, size 40Ã, inch by 81 inch (1020x2060mm), portrait format

Australia

• Daybill, 13 "inches to 30" inches (330x762mm), portrait format (before the 1960s, Daybills 36 inches long (910 mm))
• One sheet, 27 inches x 40 inches (686x1016mm), portrait format

Ghana

• One bag (locally woven flour sack, cotton canvas), about the size. 46 inches by 34 inches, portrait format
• Two pockets (locally woven flour sacks, cotton canvas, stacked horizontally and sewn together), are approximately the size. 75 inches by 44 inches, portrait format

Block charges

"Billing block" is a list of names that adorn the bottom of the official (or "one sheet" posters, as it is called in the film industry) from the film. "Billing blocks can be seen at the bottom of Reynold Brown's Poster from Women's Foot Attack (1958), reproduced below.In the layout of movie posters and other movie ad copy, the billing block is usually arranged in a very viscous typeface (one where the height of the character is several times the width.) By convention, of the billing block is 25 or 35 percent of the average height of each letter in the title log. Inclusion in credits and billing blocks is generally a detailed contract issue between the artist and the producer. Using a condensed font allows the height of the character to meet contractual constraints while still allowing sufficient horizontal space to enter all required text.

Famous movie poster artist

Usually, the artist is not identified on the movie poster and, in many cases, the artist is anonymous. However, some artists became famous for their outstanding illustrations on movie posters. Some artists, such as Drew Struzan, often sign their poster artwork and signatures included on the distributed poster.

John Alvin

Example: Blade Runner , The Lion King , E.T. Extra-Terrestrial

Richard Amsel

Example: Raiders of the Lost Ark , The Sting

Saul Bass

Example: Vertigo , The Shining , Love in the Evening

Reynold Brown

Example: Female 50 Leg Attack , Creature from Black Lagoon , The Incredible Shrinking Man , Time Machine

Renato Casaro

Example: Conan the Barbarian , Never Say Never Again , Opera , Ghost Chase, The NeverEnding Story II: Next Round

Tom Chantrell

Example: Von Ryan's Express , Zulu Dawn , The Land That Time Forgot

Jack Davis

Example: It's Crazy, Mad, Crazy, Crazy , Viva Max! , Kelly Hero

Frank Frazetta

Example: What is New Pussycat?

Bill Gold

Example: Casablanca , A Clockwork Orange , Just For Your Eyes

Boris Grinsson

Example: The 400 Blows

Al Hirschfeld

Example: The Sunshine Boys , Noise Off

Mitchell Hooks

Example: Dr. No , The Sand Pebbles , El Dorado

The Brothers Hildebrandt

Example: Star Wars Episode IV: New Hope ("Style B" re-release), Barbarella (release 1979)

Tom Jung

Example: Star Wars (Style A), The Empire Strikes Back (Style B), Papillon , God the God Rings , Gone With The Wind (rewrite)

Burt Kleeger

Example: Interior , Manhattan , Rose Purple Cairo , Shadows and Fog

Mort KÃÆ'¼nstler

Example: Poseidon Adventure , Pelham Satu Dua Tiga (1974), Hindenburg

Frank McCarthy

Example: The Ten Commandments , The Train , The Dirty Dozen , At Your Majesty's Secret Service

Robert McGinnis

Example: Casino Royale (1967), Breakfast at Tiffany's

Bob Peak

Example: Our Man Flint , Camelot , Doomsday , The Spy Who Loved Me , Star Trek: The Motion Picture

Sam Peffer

Example: Gordon Meat , SS Trial Camp , Hussy

Enzo Sciotti

Example: The Beyond , Phenomenon , Demons , Hell's Girlfriend , Hero's Blood

John Solie

Example: Big Scores Shaft , Capone

Vladimir and Georgii Stenberg

Example: Men with Movie Camera

Drew Struzan

Example: Star Wars , ET: The Extra-Terrestrial , Indiana Jones , Back to the Future , The Thing (1982), Jurassic Park , Harry Potter and the Sorcerer's Stone

Howard Terpning

Example: The Guns of Navarone , Cleopatra , The Sound of Music

Boris Vallejo

Example: Holiday Lampoon National , Q , Barbarella , Aqua Teen Movies Gender Star Fictional Movies for Cinema

Awards

The annual Key Art Awards, sponsored by The Hollywood Reporter , include awards for best movie posters in comedy, drama, action adventure, teaser and international film categories. The Hollywood Reporter defines the term "key art" as "the single iconographic image that is the foundation upon which the film marketing campaign is based." In 2006, the original posters for The Silence of the Lambs were named the best movie poster of the past 35 years.

See also

• List of memorabilia movies

References

External links

Media linked to movie posters on Wikimedia Commons

Source of the article : Wikipedia