Mars (chocolate bar)

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Mars is an English chocolate bar. It was first produced in 1932 in England, and advertised for trades made with Cadbury's chocolate couverture. Mars is also sold in the United States, under the name "Milky Way".

Video Mars (chocolate bar)

Versi global

In 1932, Forrest Mars, son of American candy maker Frank C. Mars, rented a factory in Slough and with twelve staff members, began making chocolate comprising nougat and caramel covered in milk chocolate, which was modeled after his father's Milky Way. bar, which is already popular in the US. Bars and the proportion of major components have changed over the years. With a slight variation, this version is sold worldwide, except for the US, and packed in black wrap with red-eyed red letters.

In 2002, the Mars bar was redefined and the logo updated with a more cursive appearance. The price also increased. Nougat is made lighter, the chocolate on it becomes thinner, and the overall weight of the stem is slightly reduced. The slogan "Pleasure you can not measure" is meant to attract more women and young people.

Various sizes are made (size in 2008): miniature bars called "Fun Size" (19.7 g) and "Snack Time" (36.5 g) (both sold in multiple packages); multi-pack sizes greater than 54 g; regular size 58 g bar and "king size" 84 g bar which has since been replaced by "Mars Duo" (85 g) - a package containing 2 bars smaller than 42.5 g each instead of 1 large. Regular bg 58 g single contains 260 calories.

In the second half of 2008, Mars UK reduced the regular bar weight from 62.5 g to 58 g. Although the size reduction was not made public at the time, Mars claimed the change was designed to help overcome the obesity crisis in Britain. The company then confirms that the real reason for the change is the rising cost. In 2013, the "standard" Mars bar was reduced to 51 g.

In Britain, most Mars bars are still made at Slough Trading Estate.

United States

Mars rods worldwide are different from those sold in the US. The American version was discontinued in 2002 and replaced with slightly different Snickers Almonds featuring nougat, almonds, and milk chocolate layers. Unlike the American Mars bar, however, the Almond Snickers also contain caramel. The US version of the Mars bar was relaunched in January 2010 and was initially sold exclusively through Walmart stores. The European version of the Mars bar is also sold in several US grocery stores. The US version is again discontinued at the end of 2011. In September 2017, Ethel M Chocolates, a gourmet chocolate subsidiary of Mars, Inc. launching 'native American recipes' from Mars Bar in their store and at Amazon.com.

The international and Canadian Mars Bar is very similar to the United States Milky Way bar, which also produced Mars, Inc. (not to be confused with the European version of the Milky Way, which is similar to the 3rd United States Musketeers).

Australia

In May 2009 the size of the Mars Bar decreased from 60g to 53g, citing portion sizes and obesity debates as a key driver.

In Australia there is a debate about halal certification. Also within the Muslim community there is a debate about the virtue of halal certification for products such as Mars bar.

Maps Mars (chocolate bar)

Limited edition

Several variants of the limited edition of Mars bar have been released in various countries. (This is often a permanent release in other countries.) They include:

• Mars Almond
• Dark and Light Mars
• Mars Midnight , white inside Mars bar but coated in dark chocolate. Now named Mars Dark , this is a permanent release in Canada, and sold in Limited edition in the UK, as of October 2009.
• Mars Gold
• Mars Maple (Canada)
• Mars Mini Eggs (Available around Easter)
• Pirates of the Caribbean: Dead Man's Chest Mars bar
• Mars Triple Chocolate (Australia) The variant in which, regardless of its name, includes chocolate-based nougat and chocolate-based caramel. Also available as a limited edition in the United Kingdom in August 2011, then re-released in 2015 as Mars Xtra Choc and in 2017 as "Mars Choc Brownie"
• Mars Lite (Australia)
• Mars Lava (Australian - Scented oranges)
• Mars Fling (Australia)
• Mars Miniatures , 5 fun sized borders in the same package
• Mars XXX (Australia) is sold in gold. It contains caramel and nougat chocolate flavor. Now called Mars Triple Chocolate.
• Mars Chill (Australia, New Zealand and Great Britain) - wrapper has 'Mars' written in white, turns blue when cold
• Mars Rocks (Australia and New Zealand), released by Mars Snackfood Australia in August 2007, is made of caramel-lined brown-malt nougat and covered with milk chocolate pinned "crispies" (whose main ingredient is wheat flour and sugar).
• Mars Red (Australia) - Mars Bar with a half-fat regular Mars bar. It has a red wrap with 'Mars' written in black.
• Mars World Cup (UK) - Mars Bar with St George's Cross on packaging to commemorate UK participation at the 2010 FIFA World Cup.
• Mars 100% Caramel - (Australia) - introduced in January 2011. This is just a standard Mars Bar, but with nougat removed. Also available in the UK as a limited edition starting 2012
• Mars Vanilla - (Australia) - introduced in April 2012. This is a standard Mars Bar with vanilla flavor nougat
• Mars Honeycomb - (Australia) - introduced in January 2013. This is a standard Mars Bar but with nougat spiced with honeycomb.
• Mars Loaded - (Australia) - introduced January 2014. This is a Mars Bar with nougat chocolate, brown caramel and a slightly darker brown layer

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Products spinoff

Other products have also been released using Martian branding.

• Mars Delight (discontinued in the UK in 2008)
• Extra Chocolate Martial Drink
• Active Energy Drinks Mars
• Mars Not Added Sugar Drink
• Mars Bar ice cream
• Bar Midnight Ice Cream Night
• McVities Mars Mini Rolls
• Mars Bisc & amp; (Australia and UK - Biscuits with Mars topping)
• Mars Pods (Australia and New Zealand - small crisp wafer shells with Mars stuffing, also available in variants)
• Mars Rocks
• Planet Mars
• Mixed Mars
• Mars Frozen Dessert Bar

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Custom packaging

The Original Mars bar in "Believe" packaging was sold in the UK from April 18, 2006 until the end of the 2006 FIFA World Cup in July. "Believe" became famous in packaging ("Original Mars" appeared in smaller prints) to show support for the English national football team. Advertisements in other countries in the UK are adjusted to reflect their own team after public condemnation, although in Scotland the "Believe" packaging is still in use - causing negative publicity.

On July 30, 2008, the Tasmanian government announced that it had received a major sponsorship, Mars for an offer to enter the Australian Football League in a $ 4 million deal for 3 years and would temporarily change the name of its best-selling chocolate bar. in Australia to Believe, to help promote Tasmania's goals.

Mars was re-branded "Hopp" (engl. "Go!") In Switzerland during UEFA Euro 2008. Like the "Believe" packaging sold in the UK in 2006, "Original Mars" was also featured in smaller prints.

In 2010, to promote British involvement in the 2010 FIFA World Cup, the British Packing Martian background became the cross of St. John's. George.

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Ad slogan

Former

• "Maxis from Mars" - England (1969) A number of white Austin Maxis are driven across the country with numbers on the door and if the numbers inside your Martian wrap match up with Maxi you will see driving around your area, you won that car.
(Mars of your mobiles at work, sport, and play) - Germany (1980s and 1990s)
Mars macht car bei Arbeit, Sport und Spiel
• "A Mars Day helps you work, rest and play" - Australia, United Kingdom, Canada, New Zealand
• "Get out of this world!" - Australia, United Kingdom
• "Earth - what would you eat if you lived on Mars" - New Zealand
• "Another way to create your day" - English (2005)
• "It feels good to be back!" - Australia (2005)
• "An almond in every bite!" - US
• "Un Mars, et ÃÆ'§a repart" (A Mars, and you go again) - French (late 1990s and updated from 2006)
• "Mars, que du bonheur" (Mars, just happiness) - France
• "Mars, haal eruit wat erin zit!" (Mars, get the best of it!) - Dutch and Flanders, Belgium
• "Who knows? In 1,000 years we can all sit on Mars eating the Earth's trunks." - English (A full-page ad placed in the official Handbook for Millennium Dome in 2000)

Current

• "Mars of your day" - Australia
• "A Mars day helps you work, rest and play" - English, Australian
• "Recharging on Mars" - Canada
• "Mars, a delight you can not measure" - Europe
• "Un coup de barre? Mars et ÃÆ'§a repart!" (Feel a knock? A Mars and you go again!) - French
• "Mars Nimm, gas gib" (Take Mars, step on gas) - Germany
• "Mars, momento in vero godimento" (Mars, pure pleasure moment) - Italy
• "Mars, geeft je energie" (Gives you energy) - Netherlands and Flanders, Belgium
• "Work-Rest-Play" - UK (later "Work-Rest-Play your part" )
• "Turn the Heat Off!" - (UK promotional package for 2010)

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Fried Martian Bar

This is a Mars bar that has been coated with batter and fried in cow's oil or fat. The first report on Mars bar bars sold in Stonehaven, Scotland dates back to 1995. The product is "unofficial or endorsed" by Mars, Inc.

The fried Mars Bar is available from several fish and chips shops in the UK (mainly in Scotland), Singapore, Australia, New Zealand, Canada, Ireland and the United States.

Similar dishes have appeared in Kathmandu and Nepal, where momo (cake) has used Mars rods as its contents.

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Call back

In July 2005, the Mars bar, along with the Snickers bar, was recalled for an anonymous extortion attempt against Star City Casino in Sydney. The lighter claims to have poisoned seven Mars bars and Snickers in random stores in New South Wales. As a result, Masterfoods Company, a company that produces Mars bar in Australia, remembers all Mars products and Snickers from store shelves in New South Wales. Nineteen people may be affected, with two being hospitalized. In the latter half of August 2005, threats to the public were considered meaningless and the bars returned to the shelves.

In February 2016, Mars, Snickers, and various chocolate products Mars, Inc. others are drawn in 55 countries in Europe, Middle East and Asia. A cautionary note was issued after customers found plastic scraps in Snickers bar purchased in Germany. The error was traced back to Mars, Inc. plant. in Veghel, Netherlands.

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Controversy of animal products

In May 2007 Mars UK announced that Mars bar, along with many other products such as Snickers, Maltesers, Minstrels and Twix are no longer suitable for vegetarians due to the introduction of rennet, a chemical derived from the calf's belly used in whey production.

The rabbinical authority declares that the product remains lawful for Jewish consumption.

The decision was condemned by some groups, with the Vegetarian Society declaring that "at a time when more and more consumers are worried about their food origins, Mars's decision to use non-vegetarian whey is a step backward".

Mars then abandoned this plan, stating that it became "very clear, very fast" that it had made a mistake.

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Economy

It has been observed on several occasions that the price of a Mars bar correlates quite accurately with the change of pound sterling value since World War II, much in the way that the Big Mac Index has proven to be a good indicator of the truth. relative purchasing power of world currencies.

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References

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External links

• The Visible Mars bar project, which shows the difference between the US and British bars of Mars.
• Sites with cross sections of the original US and Canadian Martian bars
• Slough Online History
• Television commercials for native Mars US bar display materials

Source of the article : Wikipedia