The Canvas Business Model is a strategic management and slim startup template for developing new business models or documenting existing ones. This is a visual chart with elements that describe the value proposition, company, customer, and finance of a company or product. It helps companies in aligning their activities by illustrating potential trade-offs.
The Canvas Business Model was originally proposed by Alexander Osterwalder based on his previous work on Business Model Ontology. Since the launch of Osterwalder's work in 2008, a new canvas for specialty niches has emerged.
Video Business Model Canvas
Description
The Canvas Business Model can be printed on a large surface so that groups of people can together start sketching and discussing business model elements with sticky notes or board markers. It is a direct tool that encourages understanding, discussion, creativity, and analysis. It is distributed under a Creative Commons license from Strategyzer AG and can be used without restrictions to model the business.
The Canvas Business Model is also available in web-based software format.
Alternate form
The Canvas Business Model has been used and adapted to fit certain business applications and scenarios. Examples include:
- Product/market matches
- Supply chain
- Cash flow
- Internal communication
- Lean startup Ã,§ Canvas Rely
Maps Business Model Canvas
See also
- Business process modeling
- Business plan
- Business reference model
- Product/market matches
References
Further reading
- 2010. Business Model Generation , A. Osterwalder, Yves Pigneur, Alan Smith, and 470 practitioners from 45 countries, Wiley published.
External links
- Media related to Business Model Canvas on Wikimedia Commons
- Mapping a Business Model (Game Knowledge)
- Alexander Osterwalder: The Business Model Canvas, a 3 minute video introduction to Business Model Canvas, February 6, 2012
- Alexander Osterwalder: A Tool for Business Model Generation, a 53-minute video that explores the Canvas Business Model in detail. Stanford Entrepreneurship Corner , January 26, 2012
- Business Model Fiddle, an online tool for creating and sharing business models. Includes templates for the Canvas Business Model and other canvas types.
- Business Model Canvas Explained (video)
- Quora: What should everyone know about the Canvas Business Model?
Source of the article : Wikipedia
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