The H. J. Heinz Company , or Heinz , is an American food processing company with world headquarters in Pittsburgh, Pennsylvania. The company was founded by Henry John Heinz in 1869. Company H. J. Heinz produces thousands of food products in factories on six continents, and markets these products in more than 200 countries and regions. The company claims to have 150 brands number one or number two worldwide. Heinz ranks first in tomato sauce in the US with a market share of over 50%; The Ore-Ida label holds 46% of the frozen potato sector in 2003.
Since 1896, the company has used the slogan "57 Varieties"; it was inspired by the advertising sign of 21 shoe styles, and Henry Heinz chose number 57 even though the company was producing more than 60 products at the time.
On February 14, 2013, Heinz agreed to purchase Berkshire Hathaway and 3G Capital for $ 23 billion. On March 25, 2015, Kraft announced a merger with Heinz, governed by Berkshire Hathaway and 3G Capital. Kraft Heinz Company produced is the fifth largest food company in the world. Berkshire Hathaway became the majority owner of Heinz on June 18, 2015. After issuing a warrant for 46,195,652 common shares at a total price of $ 461,956.52, Berkshire increased its holdings to 52.5%. The companies completed the merger on July 2, 2015.
Video Heinz
History
origin of the 19th century
The Heinz Company was founded by and named for Henry J. Heinz, who was born in the United States for German immigrants. His father came from Kallstadt (then in Bavaria, now part of Rhineland-Palatinate). His mother Anna is also from Bavaria, and they meet in Pittsburgh.
Henry J. Heinz began packing groceries on a small scale in Sharpsburg, Pennsylvania, in 1869. There he founded Heinz Noble & amp; Company with a friend, L. Clarence Noble, and started marketing radish. The first product in Heinz and Noble's new Anchor Brand (the name chosen for the biblical meaning of hope) is his mother's recipe Anna Heinz for the spicy horseradish. Young Heinz made it in the basement of his father's former home.
The company went bankrupt in 1875. The following year Heinz founded another company, F & amp; J Heinz, with his brother John Heinz and cousin, Frederick Heinz. One of the company's first products is Heinz Tomato Ketchup. The company continues to grow.
In 1888 Heinz bought two other colleagues and reorganized the company as Company H. J. Heinz. His slogan, "57 varieties", was introduced by Heinz in 1896. Inspired by the advertisements he saw on a flyover in New York City (a shoe shop that boasted "21 styles"), Heinz chose that number more or less randomly because he likes the sound, chooses "7" specifically because, as he says, about "the psychological influence of that figure and its significance for people of all ages."
20th century
In 1905, H. J. Heinz was founded, and Heinz served as his first president, who remained in position for the rest of his life. Under his leadership, the company pioneered the food sanitation preparation process, leading a successful lobbying effort that supported the Pure Food and Drug Act in 1906. Heinz is a pioneer in "technological and scientific innovations to solve problems such as bacterial contamination." He personally works to control the "purity of his products by managing his employees", offering hot baths and a weekly manicure for women who handle food. During World War I, he worked with the Food Administration.
In 1914, Heinz Cream Salad was found in England.
In 1930, Howard Heinz, son of Henry Heinz, helped fight the Great Depression by selling ready-to-serve soups and baby food. They became the top sellers. During World War II, "Jack" Heinz led the company as president and CEO to help the UK offset the food shortage. His factory in Pittsburgh was changed for a glider-making time for the War Department.
In the postwar years, Jack Heinz expanded the company to develop factories in several countries overseas, greatly expanding its international presence. He also obtained Ore-Ida and Starkist Tuna.
In 1959, Heinz's employee, Frank Armor Jr., was elected president and COO of H. J. Heinz Co., replacing H. J. Heinz II. He was the first non-family member to hold the post since the company began in 1869. He became vice chairman in 1966, and later became chairman and CEO of Heinz subsidiary, Ore-Ida Foods Inc.
In 1969, Tony O'Reilly joined the UK subsidiary, soon to become managing director; he moved to Pittsburgh in 1971 when he was promoted to Senior Vice President for the North American and Pacific region. In 1973, board members Robert Burt Gookin and Jack Heinz chose him as COO and President. He became CEO in 1979 and chairman in 1987.
Between 1981 and 1991, Heinz returned 28% annually, doubling the Standard & amp; Average annual average return of the poor for those years. In 2000, the consolidation of grocery store chains, retailer deployments such as Walmart, and private-label brand growth led to competition for rack space, and put price pressure on enterprise products. This decline is also associated with an inadequate response to the widespread demographic changes in the United States, particularly population growth among Hispanics and African Americans.
On April 4, 1991, former US Senator Henry John Heinz III, Heinz's third generation successor, and six others were killed when Bell 412 and Piper Aerostar helicopters with Heinz collided mid-air over the Merion Basics School in Lower Merion Township, Pennsylvania. His luck was passed on to his wife, Teresa Heinz.
In 1998, Tony O'Reilly left Heinz after a problem with the company's performance. He faces challenges from corporate governance and pension funds including CalPERS. He was succeeded by his deputy, William R. Johnson.
21st century
Billionaire Nelson Peltz started a proxy fighting during 2006, culminating in a vote to place five Peltz candidates on the Council. After the last vote, two of the five nominations joined the Heinz Council. The new board members are Nelson Peltz and Matthew Craig Walsh.
In June 2008, Heinz started an advertising campaign in the UK for their new 'New York Deli Mayo' product. The ads feature families with mothers replaced by New York deli workers. The ad ended with a father and a 'mother' kiss. This drew 200 complaints to the Advertising Standards Authority. On June 24, 2008, Heinz decided to withdraw the ad, which was originally planned to run 5 weeks. A spokeswoman for Heinz said the company has admitted that some of its customers have concerns about advertising content.
The withdrawal of advertising is also controversial, as critics accuse Heinz of homophobia. The gay rights group Stonewall called for a boycott of the company's products. Some people expressed surprise that Heinz has responded to what they see as a small number of complaints, relative to 3.6 million million British gay and lesbian consumers. MP Diane Abbott called the decision to withdraw the 'badly-regarded' ad and 'possible offending gay community' in the first-day movement on June 25th.
On February 14, 2013, it was announced that Heinz will be purchased by Berkshire Hathaway and 3G Capital for $ 23 billion. Includes the assumption of transaction debt worth $ 28 billion. According to Heinz, the deal is the biggest in the history of the food industry. Berkshire Hathaway and 3G each have half of Heinz, with 3G running the company. Berkshire and 3G pay $ 72.50 per share. The acquisition was completed in June of that year. Berkshire and 3G immediately appointed former Burger King Worldwide Inc. chief executive Bernardo Hees as CEO.
On August 13, 2013, Heinz announced it had cut 600 jobs in North America. On October 25, 2013, McDonald's fast food chain announced it would end its 40-year relationship with Heinz, after Bernardo Hees became CEO. Hees was formerly chief executive of Burger King, McDonald's main competitor.
Maps Heinz
Brand
International presence
United States
The corporate world headquarters are in Pittsburgh, Pennsylvania, where the company has been established since 1890. The company's "keystone" logo is based on Pennsylvania, "keystone state". Most of the tomato sauce is produced in Fremont, Ohio. Heinz Field was named after the Heinz company in 2001.
Heinz opened a pickle factory in Holland, Michigan, in 1897, and it is the largest facility in the world. The Heinz Portion Control branch is located in Jacksonville Florida and produces one container of soy sauce, mustard, salad dressing, jam, jelly and syrup.
Heinz juga memiliki pabrik di lokasi berikut: Arizona (Phoenix); California (Chatsworth, Escalon, Irvine, San Diego); Florida (Fort Myers); Idaho (Pocatello); Iowa, (Cedar Rapids, Muscatine); Massachusetts (Newburyport); Ohio (Mason, Massillon); Oregon (Ontario), dan South Carolina (Florence).
In 2000, seven retailers, including Walmart, Albertsons, and Safeway, accounted for half of the company's sales by volume.
Australia
The headquarters of Heinz Australia is located in Melbourne. Products include roasted peanuts in tomato sauce (popularized in "Beanz Meanz Heinz" ad campaign), spaghetti with the same sauce, and canned soup, condensing soup, and "ready to eat" soup.
Heinz produces "Big Red" tomato sauce, and a number of flavored bean varieties, as well as canned food. Heinz also markets the brand of Wattie canned food, made in New Zealand.
On October 6, 2008, Heinz announced plans to acquire the Australian Golden Circle company that "produces more than 500 products, including canned fruits and vegetables, fruit juices, beverages, warm drinks and jam."
On May 27, 2011, Heinz announced it would close its plant in Girgarre, Victoria, and lower its plants in Northgate (Brisbane), and Wagga Wagga, with losses of more than 300 jobs. Heinz has another factory in Echuca and Mill Park.
On January 6, 2012, Heinz closed its tomato sauce factory in Girgarre as announced in May before. 146 workers lost their jobs. A local group is looking to buy a factory and start its own production, with an offer of financial assistance from investors. The group's first offer for the site was rejected by Heinz. Girgarre is the second tomato sauce factory in Australia, and its closure terminates 70 years of tomato processing operations at Heinz.
Canada
Heinz was founded in Canada in 1909 at the former tobacco factory in Leamington, Ontario (known as Tomato Capital of Canada). Most products shipped from Leamington have British and French labels for distribution across Canada, but a large number of products are shipped to the US. Ketchup is the main product produced there, but the factory also produces Canada Fancy (Grade A) tomato juice, mustard, vinegar, baby food, barbecue sauce, canned paste, nuts, sauce paste, gravies and soups. Heinz Canada is a leading supplier of single and flexible packaging spices for most fast food chains in Canada. Leamington is the largest tomato processing area per acreage in the world. The Leamington plant usually processes more than 250,000 tons of tomatoes per year. The headquarters of Heinz Canada is in North York, Ontario; also operating in St. Marys, Ontario; Montreal, Quebec; and Calgary, Alberta.
On November 14, 2013, Heinz announced that the Leamington facility, the second largest company in the company, will close sometime in May 2014. Soy processing operations will be consolidated at US company premises. More than 800 local jobs were lost because the city's largest company ended operations there. Local efforts began in an effort to rescue the 105-year-old Leamington factory, which includes a Facebook page to garner support. On February 27, 2014, Highbury Canco Corporation signed a letter of ability to acquire and operate the facility. In April it was reported that Highbury Canco Corporation had received a one-year license to process tomatoes at the facility.
India
Heinz Ketchup is available in India in two varieties, standard tomato sauce and tomato ketchup.
Since tastes of Indian tastes vary among regions, Western brands such as Heinz must work on Indian interpretations of sauces sold in the country.
Heinz acquired the food division of Glaxo India, acquired Complan, Glucon D, Glucon C, Sampriti Ghee and Nycil as well as brands.
Indonesia
H. J. Heinz Company entered Indonesia in 1999, when it acquired 65 percent of PT. ABC Central Food, for US $ 70 million, and established PT. Heinz ABC Indonesia. The company is based in Jakarta, and produces sauces, seasonings, juices and syrups.
Serving demands from Indonesia's large population and economic growth, in the early 21st century PT. Heinz ABC Indonesia is Heinz's largest business in Asia, and one of the largest in the world. It employs 3000 employees, has 3 production facilities, 8 packing facilities, and an extensive distribution network in Java and other parts of Indonesia. Their excellent products are ABC Syrup (syrup), ABC Sauce (sweet soy sauce), and Sambal ABC (spicy chili sauce).
Dutch
Heinz sells many products in the Netherlands; The Elst plant in Gelderland is the premier production facility for Heinz sauce for Western Europe. In 2006, HP Sauce and Daddies production was moved from Birmingham, West Midlands to Elst as a result of HP Foods acquisitions and the closure of the next Aston plant. Furthermore, Heinz experienced severe supply problems for former HP Foods brands as the Elst factory struggled to integrate production, generating significant negative coverage from UK retailers. Heinz was forced to start bottling sauce in Spain, sending ready-made sauces from Elst, to get the product back into supply.
United Kingdom
Heinz is the leading roast bean seller in the UK, with its grain product line called Heinz Baked Beans.
UK headquarters moved from Hayes to Shard in London. After opening its first overseas office in London in 1896, the company opened its first British factory in Peckham, south London in 1905. This was followed by a factory in Harlesden, northwest London in 1919. Bombed twice in World War 2, this the factory remained in production until 2000. Production began in a second-hand munitions factory in Standish near Wigan in 1946, before a new factory in Kitt Green, near Wigan, opened in 1959. Heinz also has a baby food factory in Kendal, Cumbria. The site is specialized in baby milk, which was previously under the Farley's brand, but was later produced under the name Heinz Nurture.
Heinz produces oriental foods sold under the Amoy brand, used under license from Ajinomoto Co. Inc., Tokyo, Japan.
In July 2001, the United Kingdom Government Food Standards Agency found Heinz canned roasted bean products to be contaminated with the bisphenol hormone.
In June 2009, a PR company announced that it had introduced the world's smallest microwave prototype, "Beanzawave". Microwave is to attract office workers and students and can be powered by a computer via a USB port. Microwave can be used to heat coffee or tea, or snacks. It's also great for heating the Heinz hot snack line, Snap Pots, designed for him. The prototype was designed by microwave expert, Gordon Andrews and industrial designer, Stephen Frazer.
In 2013, Kitt Green's facility is listed as one of the five largest manufacturing units in the world by Discovery Channel (this list consists of Jamnagar Refinery Reliance, Volkswagen car manufacturer, Kitt Green Foods factory, NASA Kennedy Space Center and POSCO steel mill). It is the largest food factory in Europe and handed over 1 billion cans each year.
China
On February 22, 2013, Sanquan Food, a Chinese frozen food company, signed a contract to purchase LongFong Food, a subsidiary of Heinz Company in China. With this sale, Heinz (China) will focus on baby food and sauces in emerging markets such as China. Heinz Hong Kong Limited is a regional office serving operations in Hong Kong, China, and Taiwan.
See also
- Heinz Sandwich Spread
- Heinz pickle pin
Note
References
- Condon, Richard (1959). Prospective Manchurian . McGraw-Hill. ISBNÃ, 0-515-09441-2 (The Berkeley Publishing Group Paperback Edition).
- Dienstag, Eleanor Foa (1994). In Good Company: 125 Years at Heinz Table . Warner Books.
External links
- History of Heinz
- The Heinz Company is grouped in OpenCorporates
- Historic Pittsburgh - Electronic version of Heinz biography p. 147
- Cecil Adams' The Straight Dope
- Kraft Heinz Website
- The French Heinz website
- The Heinz India website
- Historical American Engineering Records (HAER) No.Ã, PA-639, "Factory Factories HJ Heinz, 300 Heinz Street, Pittsburgh, Allegheny County, PA", 4 photos, 5 pages of data, 2 pages photo description
- 1928 ads in Pittsburgh Press
Source of the article : Wikipedia
0 Comments